Interesting Dialogue Opportunity on McDonald’s CSR Blogby Nick Aster on Monday, Mar 27th, 2006 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)My collegue, Steve Kopfl has been engaging McDonald’s on their “CSR Blog” and asked them about their lack of a ‘fair trade cofee’ policy and their continued use of polystrene foam cups. The answer (see here) that was give, although thoughtful, seems to miss the point of what Steve was asking. Namely – that there are probably negative health effects steming from the use and manufacture of this type of cup. Also, that thicker paper cups, assuming they are from trusted sources like FSC certificed forests or post consumer recycling are not necesarily worse for the environment. Finally, they never responded at all to his question about Fair Trade Certified coffee. Seem like a missed opportunity on their part. Check it out here. Nick Aster is a new media architect and the founder of TriplePundit.com TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis. Follow Nick Aster @nickaster 2 responses I thought I read somewhere that McD’s are already starting to get into the Fairtrade coffee thing. In New England, perhaps? TriplePundit: Great Blog on Green BizNick Aster created this baby. Hot Hot Hot. Lots of greenbiz news, updated on a daily basis. Comments are closed.