Interesting Dialogue Opportunity on McDonald’s CSR Blog

My collegue, Steve Kopfl has been engaging McDonald’s on their “CSR Blog” and asked them about their lack of a ‘fair trade cofee’ policy and their continued use of polystrene foam cups. The answer (see here) that was give, although thoughtful, seems to miss the point of what Steve was asking. Namely – that there are probably negative health effects steming from the use and manufacture of this type of cup. Also, that thicker paper cups, assuming they are from trusted sources like FSC certificed forests or post consumer recycling are not necesarily worse for the environment. Finally, they never responded at all to his question about Fair Trade Certified coffee. Seem like a missed opportunity on their part. Check it out here.