My collegue, Steve Kopfl has been engaging McDonald’s on their “CSR Blog” and asked them about their lack of a ‘fair trade cofee’ policy and their continued use of polystrene foam cups. The answer (see here) that was give, although thoughtful, seems to miss the point of what Steve was asking. Namely – that there are probably negative health effects steming from the use and manufacture of this type of cup. Also, that thicker paper cups, assuming they are from trusted sources like FSC certificed forests or post consumer recycling are not necesarily worse for the environment. Finally, they never responded at all to his question about Fair Trade Certified coffee. Seem like a missed opportunity on their part. Check it out here.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster