My collegue, Steve Kopfl has been engaging McDonald’s on their “CSR Blog” and asked them about their lack of a ‘fair trade cofee’ policy and their continued use of polystrene foam cups. The answer (see here) that was give, although thoughtful, seems to miss the point of what Steve was asking. Namely – that there are probably negative health effects steming from the use and manufacture of this type of cup. Also, that thicker paper cups, assuming they are from trusted sources like FSC certificed forests or post consumer recycling are not necesarily worse for the environment. Finally, they never responded at all to his question about Fair Trade Certified coffee. Seem like a missed opportunity on their part. Check it out here.
Interesting Dialogue Opportunity on McDonald’s CSR Blog
Fireside Chat: Live
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
- Travis Noland
Sausalito: Nov 11 – Nov 12
Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
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