Wal Mart’s Organic Commitment Pushes Us Further Past the Tipping Point

walmartplastic.jpgWal Mart Stores plan to double their organic grocery offerings next month, in addition to a strong commitment to responsibly caught seafood and organic cotton in clothing (AP Article here). The best thing about this is the inevitable effect on Wal Mart’s massive supply chain – increasing the likelyhood that many other retailers and suppliers will follow their lead.
The assumption is still that organic is more costly, and is therefore part of a Wal Mart strategy to lure “more affluent” shoppers. Hopefully, however, with a move this sweeping, it will start to bring the price down for everyone, and expose Wal Mart’s regular clientelle to something a little more savory.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.