What’s your Social Footprint?

footprints.jpgYou may have heard of the concept of an environmental “footprint”, or perhaps a “carbon footprint”, but now the Center for Sustainable Innovation has proposed measureing a company’s impact on society with a “social footprint” measurement. LOHAS article here. The concept builds on the Global Reporting Initiative and can be read about here.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. This is a great step in the right direction for all of us interested in helping companies and nonprofits understand the value of doing good. While it would be nice to just have everyone doing good because its the right thing to do, it’s good to have a way to measure the depth and breadth of the good being done.

  2. it is the strangest thing but i view the phrase social footprint in an entirely different light.as i see it,if you want to leave a social footprint on the lives of others,then you can do it by a cycle of charitable works that leave a permanent mark on this and the next generation.

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