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What’s your Social Footprint?

| Tuesday March 28th, 2006 | 2 Comments

footprints.jpgYou may have heard of the concept of an environmental “footprint”, or perhaps a “carbon footprint”, but now the Center for Sustainable Innovation has proposed measureing a company’s impact on society with a “social footprint” measurement. LOHAS article here. The concept builds on the Global Reporting Initiative and can be read about here.


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  • http://citizenbrand.typepad.com/swenson Mike Swenson

    This is a great step in the right direction for all of us interested in helping companies and nonprofits understand the value of doing good. While it would be nice to just have everyone doing good because its the right thing to do, it’s good to have a way to measure the depth and breadth of the good being done.

  • susan

    it is the strangest thing but i view the phrase social footprint in an entirely different light.as i see it,if you want to leave a social footprint on the lives of others,then you can do it by a cycle of charitable works that leave a permanent mark on this and the next generation.