Alex Steffan Earth Day Essay: Outstanding Reading

Alex SteffanWorld Changing’s Alex Steffan wrote an outstanding essay on earth day which encourages us to see beyond superficial consumer changes. He’s dead on right. If all we do is recycle our beer bottles, we won’t be going anywhere. Still, with most people’s environmental consiousness at practically nil, the bulk effects of superficial changes can still be positive and can be a great first step toward something greater. I think that as business leaders, there is a dual responsibility. One is to understand the high level thought that is going on in Alex’s essay and truly strive to move in that direction. The second is to recognize the realities of our imperfect system, and work with it in a way that does not alienate people, however long that takes.
If there’s anything worth reading today, read Alex’s essay, and read the comments too.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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