Brilliant Earth Promises “Conflict Free” Diamonds

3diamonds2.jpgI”m not the biggest fan of diamonds in general but they remain a massively popular (almost obligatory) commodity in many circles. As a result of their high demand, enormous amounts of crime, war, and environmental degradation are associated with their production and sale. Therefore, it’s critical to do your homework when considering a diamond to purchase and learn as much as you can about how it was mined and where it came from.
Brilliant Earth” claims to solve the mysteries of diamond orign, and according to their website looks like they’re doing a pretty good job. All diamonds they purchase are “conflict free” and are “crafted with fair labor and environmentally responsible practices” and they donate a fair bit of money to various communities in conflict areas.
Having looked over their material, it looks like they’re a lot better then most jewelers in terms of addressing some of the negative aspects of the jewelery trade, but I have to admit it would be nice if they had a little more information about specifics on their website, such as a defninition of exactly what “conflict free” and “environmentally responsible” really means.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.