Fortune: The Birth of the Prius

prius2.jpgEveryone is impressed by the success of the Prius, and its abilty to change the makeup of the world’s fleet of vehicles and make other car companies scramble to copy it. But it wasn’t just an “idea” that everyone at Toyota immediately found appealing. According to Fortune Magazine, “Toyota had to overcome punishing deadlines, skeptical dealers, finicky batteries, and its own risk-averse culture to bring its hybrid to market”. No easy task for a conservative Japanese company, but something which is paying off big-time. Check out the article in Fortune to read more. Hopefully GM and Ford are reading it too. (thx Bob!)

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.