Everyone is impressed by the success of the Prius, and its abilty to change the makeup of the world’s fleet of vehicles and make other car companies scramble to copy it. But it wasn’t just an “idea” that everyone at Toyota immediately found appealing. According to Fortune Magazine, “Toyota had to overcome punishing deadlines, skeptical dealers, finicky batteries, and its own risk-averse culture to bring its hybrid to market”. No easy task for a conservative Japanese company, but something which is paying off big-time. Check out the article in Fortune to read more. Hopefully GM and Ford are reading it too. (thx Bob!)
Fortune: The Birth of the Prius
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
- Travis Noland
Sausalito: Nov 11 – Nov 12
Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
- Ryan Honeyman on What’s the Difference Between Certified B Corps and Benefit Corps?
- Rick on Adapt to Crowd-Sourcing or Risk Losing Relevancy
- Sarah Lozanova on The Importance of Gender Diversity in the Solar Technology Workforce
- Billie S Thompson on Whole Foods’ Sale of Rabbit Meat Is a Big Pet Peeve to Some
- Josephine Yrion on Whole Foods’ Sale of Rabbit Meat Is a Big Pet Peeve to Some
- SXSW Eco Announces Finalists for Startup Showcase and Place by Design Competitions
- Cartridge for a cause recycles for charity
- Kaiser Permanente Environmental Leader Makes the Case for Hospitals to Help Heal the Planet
- The green teams saving your business energy
- How IT Advancements Boost The Sustainability Of Wind Power
- The Toxic Garage: More Frequent Than You Think