Everyone is impressed by the success of the Prius, and its abilty to change the makeup of the world’s fleet of vehicles and make other car companies scramble to copy it. But it wasn’t just an “idea” that everyone at Toyota immediately found appealing. According to Fortune Magazine, “Toyota had to overcome punishing deadlines, skeptical dealers, finicky batteries, and its own risk-averse culture to bring its hybrid to market”. No easy task for a conservative Japanese company, but something which is paying off big-time. Check out the article in Fortune to read more. Hopefully GM and Ford are reading it too. (thx Bob!)
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Fortune: The Birth of the Prius
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