McDonalds Gets Busted (again!)

amazon.jpgFrom Paul Sheldon – “McDonalds gets busted for feeding soy that was grown on former Amazon rainforest land to its chickens. This is a good example of why large corporations with large supply chains have to be careful–very careful–to examine all the sustainability practices (or lack thereof) of their entire supply chain. What matters here is not just that they did it and either didn’t know or didn’t care, but that Greenpeace was able to make it appear that they were being irresponsible.”
[ARTICLE HERE] Thanks Paul!

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.