Nathan Shedroff talks about “meaning” in this month’s Sustainable MBA collumn on Greenbiz. He talks about 15 different types of meaning which we use to understand our reality and how making your business offering more meaningful will not only make for a better world, but will earn you a lot more money.
Shedroff’s Sustainable MBA Column for April
By Nick Aster | April 7th, 2006 
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April 12, 2006 at 7:40 am PDT | Greg writes:
The idea that going green can also make you more money is catching on. I have a few pieces about it on my blog http://www.GreenGOP.org