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Seventh Generation Launches Blog

| Wednesday May 3rd, 2006 | 4 Comments

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Seventh Generation founder Jeffrey Hollender has launched a new blog called The Inspired Protagtonist. It looks like it’s going to be a fun read from one of the most forward thinking companies in the US. Seventh Generation, whose name is inspired from the Native American concept of considering one’s impact on the next seven generations, has been producing post-consumer recycled paper products for years, as well as non-toxic household cleaning products. Some time ago, introducing non-bleached paper towels and napkins, they convinced me that there’s no reason whatsoever that such products have to be white – you’re only using them to wipe up a spills. Since bleach is basically poison, why use it if you don’t have to? It’s little epiphanies like that, on a large scale, that companies like Seventh Gen are pushing. Check out the blog.


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  1. May 03, 2006 at 12:47 pm PDT | Frances M. writes:

    Ahhhh, the Seventh Generation unbleached paper towels, a blessing to my home, I ♥ them!
    I’ve posted a comment on http://www.InspiredProtagonist.com mentioning you as one of my favorites in the Green Blogosphere, and that you wrote this.

    Reply Or REGISTER HERE if you are new.

  2. May 03, 2006 at 12:47 pm PDT | Frances M. writes:

    Ahhhh, the Seventh Generation unbleached paper towels, a blessing to my home, I ♥ them!
    I’ve posted a comment on http://www.InspiredProtagonist.com mentioning you as one of my favorites in the Green Blogosphere, and that you wrote this.

    Reply Or REGISTER HERE if you are new.

  3. May 05, 2006 at 6:42 am PDT | The Inkslinger writes:

    Thanks for your very kind words, Nick and for visiting our new site. Just wanted you to know that everyone appreciates it a great deal.

    Reply Or REGISTER HERE if you are new.

  4. May 05, 2006 at 6:43 am PDT | The Inkslinger writes:

    Thanks for your kind words, Nick and for visiting our new site. Just wanted you to know that everyone appreciates it a great deal.

    Reply Or REGISTER HERE if you are new.

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