Seventh Generation founder Jeffrey Hollender has launched a new blog called The Inspired Protagtonist. It looks like it’s going to be a fun read from one of the most forward thinking companies in the US. Seventh Generation, whose name is inspired from the Native American concept of considering one’s impact on the next seven generations, has been producing post-consumer recycled paper products for years, as well as non-toxic household cleaning products. Some time ago, introducing non-bleached paper towels and napkins, they convinced me that there’s no reason whatsoever that such products have to be white – you’re only using them to wipe up a spills. Since bleach is basically poison, why use it if you don’t have to? It’s little epiphanies like that, on a large scale, that companies like Seventh Gen are pushing. Check out the blog.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster