The Psychology of Environmental Communication

brain.jpgWhich are you more apt to respond to while visiting your hotel room’s bathroom: “Help the hotel save energy, please reuse the towels” or “Help preserve the environment for future generations, please reuse the towels”? Check out the whole article here.
The latter boasts an effectiveness rate almost 8 times higher than the former (even if it does sound sorta hokey). Likewise, similar experiments on phrases like “Stay on the path” vs. “Dont go off the path” are interpreted in radically different ways. What’s fascinating about this is not so much the idea of controlling people’s minds, but rather learning about effective communication. It’s entirely possible that the psychology of whoever is uttering the phrase is equally affected. Cool stuff worth thinking about when arguing for a positive environmental agenda.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.