Wal Mart Hires Rocky Mountain Institute

Wal Mart continues to amaze: This time they have brought in the masters of sustainability, the Rocky Mountain Institute, to consult with them about efficiencies in transportation as well as in stores. (article here)
With the likes of Amory Lovins discussing anything with high level officials from Wal Mart, the result is bound to be world-changing. Speaking of high level officials, this statement (PDF here) by Lee Scott (Wal Mart CEO) is a few months old, but if you havn’t read it yet, please do so. The environmental part looks like it came straight out of the pages of Natural Capitalism and is almost unbeliveable.
(via Hugg)