Hitachi has a bold goal to be “emissions neutral” by 2015. The so-called “Environmental Vision 2015” plan aims to reduce CO2 emissions from both production and product use to a level that can be easily offset. The plan also calls for a higher level of recycling in general, and a corporate community “in harmony” with nature. I’m not sure what the “harmony” part really means, but a little lip service is generally good if it’s at least backed up by a plan as good as the one they seem to be implementing. Article here.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster