Dell Will Now Recycle Anything they Make for Free

dell_logo4.jpgRegardless of whether a customer buys a new Dell, the Dell company will recycle their old computer free of charge. It’s a great move by Dell, and certainly helps consumers as well, since no one has any need for a dead computer.
There’s not a lot of word on exactly how Dell intends to recycle old machines and whether anything gets reused, or whether new products are being designed with recycling in mind. I’m guessing that Dell gets some salvage value from the old computers, but if it does, why not recycle any brand? And furthermore, why not offer a discount to buyers of a new Dell who bring in an old Dell?
This would seem to suggest that there isn’t a lot of profit in the recycling proceedure and that it exists more as a proactive move in anticipation of government action, which is still worth applauding, but it would be great if we found out that Dell was looking into ways to make recycling pay more directly at the bottom line. Is it possible?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.