Great Interview (and Debate) with DriveNeutral on TreeHugger

drive_neutral33.gifWhen you have some time today, hop on over to TreeHugger to read the interview Collin did with DriveNeutral CEO Jason Smith. I like promoting DN partly beacuse Jason is a friend of mine, but also because I’m very keen on the Chicago Climate Exchange‘s (CCX) concept of carbon credit trading as opposed to what are known as “renewable energy credits” – typically earned by planting trees and investing in wind farms etc…
Still, I don’t know as much about the issue as Jason, nor do I know as much as TerraPass‘s Adam Stein who comments at length after the interview that RECs are not as unreliable as Jason suggests. There is a great deal of information in their discussion and I highly recommend reading it to the end. The bottom line is that neither method is really “better” than the other, and it will be very interesting to see where CCX winds up in a couple years. DriveNeutral remains committed to CCX, whereas TerraPass takes a more blended approach. Variety is the spice of life, and this looks like a perfect example of cooperation and competition happening at the same time. Dare I use the word “coopetition” ?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.