Here’s another nice artice that hits home with the message that environmentally proactive policy on the part of business is indeed profitable, more so than doing nothing. Madison Magazine profiles three local companies (a printer, a cleaner, and an electeonics disposal company) and the ways that they have become more environmentally responsible. Mostly, the companies are reducing harmful chemical use, energy use, and following the principals laid down in The Natural Step. The net effect? More customers, good press, higher sales, and more satisfied owners!
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster