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Mission Measurement Seeks to Quantify Social Impact

| Tuesday July 11th, 2006 | 0 Comments

Mission Measurement is a firm that strives to measure the social impact of company’s non-financial efforts. That’s not an easy task, involvings all sorts of studies, metrics, and results reporting. To get a taste of what the company has come up with, check out their blog. Of particular interest are the “5 measurement lessons” learned:
1. To be effective, measurement has to come from the top
2. Measurement is a culture, not a project
3. Work within existing business processes; don’t try to reinvent them
4. Start super-simple; don’t overtax the organization
5. Make measurement positive, not punitive


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