The Green Future of Walmart in Fortuneby Nick Aster on Wednesday, Jul 26th, 2006 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)I don’t have a lot of time to write about this today – but if you havn’t checked out the article on Wal Mart in Fortune, please do. It’s, once again, amazing and heartening. [LINK HERE] Nick Aster is a new media architect and the founder of TriplePundit.com TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis. Follow Nick Aster @nickaster One response I wonder how much of this is “Greenwashing”–that is, an investment in WalMart’s image, rather than an investment in sustainability. If people wanted to really change things, they would a) buy local b) become green entrenpreneurs For instance, we opened a sustainable clothing boutique in Philadelphia htis past March. All our clothing is made from organic, sustainable or recycled materials without sweatshop labor. The community and press response has been amazing. People are so thrilled to see that there are ways of consuming that they don’t have to feel bad about. This is added value that Wal Mart is trying to tap into, only without the honest intent. You can check out our clothing or read the news articles about us at http://www.satyaboutique.com “You must be the change you wish to see in the world” -M. Gandhi Comments are closed.