Burning Man to Cool Off With Cooling Man

burning_man.jpgThe annual west coast celebration of counter cultural creative exuberance known as Burning Man will enjoy carbon offsets this year courtesy of a project known as, you guessed it, Cooling Man. The event features 30,000 (give or take) participants who gather in the Nevada desert in what is meant to be a “leave no trace” event. For the most part, the event is astonishingly smoothly run in terms of cleaning up after itself and embracing a positively environmental philosophy (despite the torching of many a large piece of art). Nonetheless, the folks at the Cooling Man project have created an online tool at www.coolingman.org that will help festival goers estimate the pollution footprint that their participation generates – and offers various options to help offset it.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.