Without getting into the tragedy that toothpaste will no longer be allowed in carry on luggage on airplanes, I’ve just been sent a press release from Eco-Dent who proclaim that their Toothpowder product is, in fact, legal in hand luggage. Iv’e used their product before, and it’s actually pretty neat. Still, I’m not 100% sure why eco-dent is more ecologically friendly than regular toothpaste aside from the fact that you can fit more of it in a bottle, and because it’s lighter, it presumably uses marginally less fossil fuels to transport.
Either way, in issuing their release, the company is certainly finding a great way to capitalize on the current airline security situation. At first I was slightly taken-aback at the choice to jump in and profit from such a thing, but as I think about it I have to admit – eco dent is stepping in to provide a real need that people have right when they need it most. That’s a great entrepreneurial move. And if the product is indeed more ecologically minded, so much the better.








