Eco-Dent Toothpaste is Allowed on Airplanes

ecodentLogo.gifWithout getting into the tragedy that toothpaste will no longer be allowed in carry on luggage on airplanes, I’ve just been sent a press release from Eco-Dent who proclaim that their Toothpowder product is, in fact, legal in hand luggage. Iv’e used their product before, and it’s actually pretty neat. Still, I’m not 100% sure why eco-dent is more ecologically friendly than regular toothpaste aside from the fact that you can fit more of it in a bottle, and because it’s lighter, it presumably uses marginally less fossil fuels to transport.
Either way, in issuing their release, the company is certainly finding a great way to capitalize on the current airline security situation. At first I was slightly taken-aback at the choice to jump in and profit from such a thing, but as I think about it I have to admit – eco dent is stepping in to provide a real need that people have right when they need it most. That’s a great entrepreneurial move. And if the product is indeed more ecologically minded, so much the better.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.