Given our insatiable appetite for fresh water, we’re coming very close to conflict over this resource which is more precious than oil. The Financial Times reports today (via WBCSD)on a variety of ideas that are being used to reduce water consumption from industry. It’s a start – after all efficiency is the first step toward real environmental improvements. The best thing about this first step, of course, is that it also has financial bottom-line incentives to getting implemented: efficiency & innocation = more profit. Of course, efficiency won’t create more fresh water, but it’s heartening to see the FT reporting on this.
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