Faced With a Declining Water Supply, Ideas Start Rolling

water333.jpgGiven our insatiable appetite for fresh water, we’re coming very close to conflict over this resource which is more precious than oil. The Financial Times reports today (via WBCSD)on a variety of ideas that are being used to reduce water consumption from industry. It’s a start – after all efficiency is the first step toward real environmental improvements. The best thing about this first step, of course, is that it also has financial bottom-line incentives to getting implemented: efficiency & innocation = more profit. Of course, efficiency won’t create more fresh water, but it’s heartening to see the FT reporting on this.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.