Seattle’s Sub Pop Records will “go green” by buying green tags to fullfill 100% of the record company’s energy needs. It couldn’t be a more perfect match between alternative energy and one of the originators of the idea of “alternative” music (if that genre really means anything these days). The company president was “shocked” to see how easy is was to support renewable energy which just goes to show that even in green-Seattle, many people are still “in the dark”.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster