Corporate Bicycling, The New Golf?

bikegolf.jpgGolf has, for many years, been the de-facto sport of choice among corporate executives around the world. In many circles it’s almost criminal not to love golf and play it every weekend – the golf course has become the informal boardroom where deals and relasionships are really made. And why not? It’s a fun enough game with challenges both physical and mental and it amounts to a nice walk in the park.
Of course, the golf industry uses wild amounts of pesticides and fertilizer to maintain the illusion of perfectly controlled nature. In places like Arizona and Nevada, golf courses use obscene amounts of water, creating a totally artificial world that has no place in the desert.
Enter the corporate bike outing. A story in yesterdays Milwaukee Journal Sentinal entitled “Is Bicycling the New Golf?” has really got me excited. A number of companies are now sponsoring cycling events for employees, collegues and partners as a way to connect socially – the same sort of thing that has been done for years with golfing events. Cycling is a far more environmentally sustainable sport than golf, and if it gains popularity among the corporate elite, then the likelyhood of improved cycling infrastucture in our cities and suburbs is bound to improve, not to mention our health. Bring it on!

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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