http://www.triplepundit.com/2006/09/good-magazine-debuts/ Business, Better. Since 2005 Fri, 10 Feb 2012 04:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2006/09/good-magazine-debuts/comment-page-1/#comment-14107 todbrilliant Wed, 13 Sep 2006 04:00:43 +0000 http://www.triplepundit.com/wordpress/2006/09/good-magazine-debuts/#comment-14107 Great idea. However, be certain that Pablo includes the lifespan of a magazine, and the potential for it to read far more viewers over a period of months and years than the online equivalent. Granted, an online pub can be 'passed around' as well, but physical publications enjoy the advantage of more complete reading of total content, resulting in a higher true 'read-through' rate. Also, as 'true cost' is all the rage, the cost of macular degeneration caused by increased monitor time should be incorporated. Lastly, remember that GOOD was launched real word and online simulataneously, meaning that it creates a feedback loop which, ideally, boosts readership and reach of both versions, so a pure Print v. Web comparison doesn't reflect this particular publishing venture's impact accurately. Cheers, Tod Great idea. However, be certain that Pablo includes the lifespan of a magazine, and the potential for it to read far more viewers over a period of months and years than the online equivalent. Granted, an online pub can be ‘passed around’ as well, but physical publications enjoy the advantage of more complete reading of total content, resulting in a higher true ‘read-through’ rate. Also, as ‘true cost’ is all the rage, the cost of macular degeneration caused by increased monitor time should be incorporated.
Lastly, remember that GOOD was launched real word and online simulataneously, meaning that it creates a feedback loop which, ideally, boosts readership and reach of both versions, so a pure Print v. Web comparison doesn’t reflect this particular publishing venture’s impact accurately.
Cheers,
Tod

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