McDonalds Responds to the Happy Meal Hummer

mchummer.jpgMcDonalds has caught a lot of flack lately because of the infamous toy Hummers included in their happy meals for kids. They’ve also caught a lot of defense from people who don’t really see what the big deal is – it’s just a toy truck after all. The problem, of course, is that the Hummer has become something of an international symbol of bad taste and touching it with so much as a ten foot poll is bound to rile people up, whether justified or not.
Bob Langert’s excellent McDonalds CSR blog offers a response today, saying that he feels the promotion does not, in fact, reflect McDonald’s commitment to envrironmental responsibility, which is not quite the same thing as saying it was a bad idea. But either way, I think it’s great that McDonald’s official blog can offer an honest response.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.