IBM is currently running something they call the “Innovation Jam” an online event that purports to be a sort of “giant brainstorm” for IBM and various invited participants. Among the issues discussed are energy and social & environmental sustainability, and how IBM can get involved and thrive. The cynics on Digg have basically dismissed it as a ploy to get free consulting, but even with a selfish motive there is still some interesting conversation coming out.
Jeff Osborne at Plan Resonate has been keeping a pretty solid tally of what’s been discussed that has relevence to those of us interested in sustainability. Among the better conversations are “implementing sustainable management at IBM” and “incentives for IBM to become involved in the carbon markets”.
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