The Economist Tackles Climate Change and Walks the Walk

economist090806.jpgUnlike Vanity Fair, whose green issue was notoriously un-green, The Economist has gone to great lengths to document and offset the environmental impact of its 16 page “green issue” which comes out tommorow. After tallying it all up, the magazine paid about $1200 to a company called Carbon Neutral which sequestered a certain tonnage of CO2 in a mine on their behalf. The solution is interesting, but the fact that they took the time to make the calculations is arguable more valuable since it lays the groundwork for understanding where to direct future efficiencies.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.