Unlike Vanity Fair, whose green issue was notoriously un-green, The Economist has gone to great lengths to document and offset the environmental impact of its 16 page “green issue” which comes out tommorow. After tallying it all up, the magazine paid about $1200 to a company called Carbon Neutral which sequestered a certain tonnage of CO2 in a mine on their behalf. The solution is interesting, but the fact that they took the time to make the calculations is arguable more valuable since it lays the groundwork for understanding where to direct future efficiencies.
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The Economist Tackles Climate Change and Walks the Walk
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