The Silver Lining in China’s Acid Rain Problem

acid-rain.jpgChina’s massive-scale coal burning is producing acid rain at an alarming rate. With China’s new-found awareness of the economicaly negative exernalities associated with phenomena such as acid rain, the government has calculated that acid rain could be accounting for as much as $60 billion dollars in economic losses to the Chinese economy.
The good news is that China wants to solve this problem. The better news is that solving this problem represents a huge business opportunity. Canadian companies – having become experts in the arena of acid rain decades ago – are stepping up to the plate and offering China various technologies to help reduce the acid rain-causing emissions from Chinese power plants and manufacturing facilities – all at a profit to the Chinese economy and the Canadian invitees. It may seem ironic to look for profit amidst tragedy, but if we didn’t there would be far less incentive to do something about it quickly. Read more on WBCSD.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.