When Whole Foods Comes to Town, The Little Guys Do Fine

whole_foods.jpgSome people are hard to satisfy – in one breath praising Whole Foods for their ability to mainstream organics and healthier food, in the other complaining about high prices and Whole Food’s effect on smaller local competition as if they were the next WalMart. Fair enough, if I were a small organic retailer in some place like Milwaukee I would certainly have concerns about the arrival of a gigantic fancy new Whole Foods store.
Nonetheless, at least in the Milwaukee example and according to this article, smaler retailers and co-ops are taking it all in stride. The smaller businesses say that they are seeing increased competition to sell organics and quality in general, so the arrival of Whole Foods is merely part of a trend they have been preparing for for quite some time. Secondly, smaller businesses may have greater ability to source locally and “raise the bar’ above what Whole Foods can do, becoming better stores an even more discerning public. Read the comments for more interesting perspectives.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.