The economic costs of doing nothing about climate change are expected to be deep, long term recession – according to UK report due out soon. According to The Guardian the Treasury-commisioned report fears economic collapse on a level similar to that of the great depression. While it’s a report that will most certainly be worth reading, I take it as an invitation to immense opportunity. If, as the report says, $15 Trillion is going to be needed to invest in new energy sources alone worldwide, think of the business that represents.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster