A couple weeks ago, I was invited to attend a briefing by ecoAmerica in San Francisco on the demographics of environmental interest in the United States. It was an eye opening event that started with a psychological study known as VALS. Take a few minutes to take the test here and see how you score. Imagine where on the list you’ll find the majority of environmentalists, the majority of evangelical christians, the majority of Nascar fans, and how those groups might interact and overlap. The bottom line is that the majority of Americans are not especially engaged in environmental matters but darn near all of them *care* if you ask the right questions. Joel Makower has a more in depth break down of the study and the briefing, check it out here.
ecoAmerica Study on Environmental Attitudes
Fireside Chat: Live
Where we’re going
- Marissa Rosen
San Francisco: Mar 16 – Mar 18
Cleantech Forum San Francisco – With Discount Code
Cleantech Forum SF is the world’s largest summit for those immersed in sustainability that drives innovation. 3p readers use CFSF153P for $300 discount. Register here.
- WEBINAR: Jaguar Land Rover, The Royal Bam Group & McCain Foods on Sustainable Innovation
- Oliver Russell Forms Social Impact Partnership with Treefort Music Fest
- Webinar: Best Practices in Obesity Prevention
- Advisory: U.S. Chamber Foundation and United Nations to Celebrate International Women’s Day in New York City
- The Path Forward for Solving Complex Social Problems: Multi-Sector Collaborations
- Next Week: Twitter Chat on Women in Corporate Leadership