How Recycled is Recycline?

recycline.gifThe Recycline Razor looks by all accounts to be a very good idea and it probably is. It’s made of 65% Stonyfield Yogurt containers and the rest is “100% Recycled“. It’s also fully recycleable provided one’s community offers #5 plastics recycling, as are the company’s other products such as toothbrushes.
However, this got me thinking about a report I read once on the website of this Radius Toothbrush company which had a very articulate calculation of why it was, in fact, not worth it to recycle their products. The website is offline now, but see this space for it in the future. The gist was – the amount of fossil fuel used to send the toothbrish back to the plant to be melted down and made into a new toothbrush was actually greater than the amount used to simply make a new toothbrush and send it one way. Radius advises customers to re-use their old toothbrushes for other household purposes instead of trying to recycle them.
It’s a very interesting little puzzle! My guess is that at some point economy of scale kicks in and by using, for example, Stonyfield Yogurt containers recycled in bulk for the original manufacturing of the toothbrushes, Recycline saves considerably on fossil fuel use, but we’d need many more details to be sure!
Ed Note, Oct 30 – John Lively from Recycline got in touch with me (see comment below) to say that the reason the Radius calculation is no longer on the website is that it incorrectly stated that old toothbrushes from recycline would be manufactured into new toothbrushes. This is not the case and Radius agreed to remove the calculation pending something more accurate in the future. Please see John’s full note below!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.