Reverse Vending Machines Recycle

It makes perfect sense to recycle drink containers at the same location that they are purchased at. That’s the idea behind a British firm called “Reverse Vending“. The customer can drop off any number of contatiners (plastic or aluminum) and rest easy knowing that they will be properly recycled before making their next purchase. No word on whether or not the deposit earns the buyer a discount.
(Image from springwise, tip thx Jamie)

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.