Here’s a sweet article from the FT to get your Monday rolling (link here). The gist is this – addressing global warming and the host of other environmental problems we face represents, quite possibly, the biggest business opportunity in history. Consider the rate at which green technology and other ecological solutions are being adressed in the Transportation Sector – said to be 15% of the global economy. If one tenth of that sector becomes embroiled with efficiency efforts and carbon reduction plans it amounts to a staggering $645 billion market. Read the rest on the FT.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster