Our friends at Worldchanging have created a real masterpiece of a book – “Worldchanging: A User’s Guide for the 21st Century”, a sizable tome packed with insight, stories, and tips on how to steer our planet and society in a greener direction. (I also wrote a little piece in it!). Anyway, by rallying readers and fans to buy the book simultaneously yesterday morning, the Worldchanging team managed to “pop” the book’s Amazon sales rank to #12 in the United States. That’s impressive, and a testament to the power of networked individuals. It will also likely lead to many more people finding out about it than would otherwise have been the case. The rank has slipped to #19, which is still impressive, and you can keep it there by grabbing a few as xmas presents. Buy the book here. (Sorry about the sales pitch, but this one’s a goodie)
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster