Lance Armstrong Rides to Victory in Business Too

lance.jpgGetting endorsements by major companies is not as easy as one might think (though considerable easier thatn winning the Tour de France). What’s harder is managing ones relationships with these companies while managing to take an effective stance on corporate social responsibility. Lance Armstrong appears to be doing both. Forbes has the details on how Lance is managing his endorsement empire. From the article, he has this to say about CSR:

The federal government can’t do everything now. There’s too much distraction there. If not for generous people like Bill Gates and Warren Buffett–and their companies–the world be a harder place to live in. Look at what Howard Shultz did with Starbucks and how everyone there has health insurance. I was talking to him the other day, and he’s now trying to take that concept further and make sure everyone is insured. That’s his passion, and that’s the way he runs Starbucks. He and his company set out to make a difference, and they’re doing just that.

(thx Jamie)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.