More on the Genius of RecycleBank

We introduced you to RecycleBank back in February, but there’s new coverage in a recent Forbes article that’s worth checking out. To sum up – RecycleBank is sheer genius in terms of capturing the idea of the win-win-win situation.
People get paid to recycle and are given rewards, not in cash, but it gift cards to various merchants such as Starbucks and Whole Foods. The RecycleBank company manages to make money by charging municipalities a small amount for the service, and the gift card giving companies look good because they’re encouraging the program. Oh, and the environment benefits too, so that’s a 4x winner.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.