TreeHugger on Oprah, with Bonus Appearance on Rush Limbaugh

rush_limbaugh.jpgPresidio Grad and TreeHugger TV leader Simran Sethi made it to the Oprah Winfrey show yesterday with a prerecorded segment on greening your Christmas tree. Watch the piece on YouTube here. It’s short, but fantastic. The show’s other star was Al Gore who used the opportunity to talk about climate change and “An Inconvenient Truth”.
In the shadows, however, was lurking the infamous Rush Limbaugh who had this to say about the episode: [transcript][audio file]


Awesome. I’ll leave it to Steven Colbert to disect the idiosyncracies of Rush’s mind, but I for one am as excited to hear TreeHugger mentioned on Rush Limbaugh as I was to see us on Oprah – plus Rush plugged the site three times. Here’s why I’m happy:
Al Gore is an easy target: he’s rich, flys a lot, has several big homes, and he’s also a politician. Indeed, he may not be the ideal messenger for promoting a low impact life. Granted, I think he does enough good to more than make up for some indulgences, but when a loudmouth critic goes to work on him, radio listeners with short attention spans can be easily distracted.
Not so with TreeHugger’s mention on the show. Simran’s smooth and professional voice could never be interpreted as preachy, hypocritical, anti-american, or any other bizarre criticism (regardless of whether Gore deserves such treatment). Even Rush Limbaugh (between guffaws) never levied an ounce of criticism against TreeHugger, he only used TreeHugger to attack Al Gore. Maybe this is going to my head, but I think this is a communication breakthrough waiting to happen. I, for one, would love to talk to Rush about environmental matters and I’d challenge him to do so. Or at least to read TreeHugger (which I doubt he did) and get a little dose of the new green…

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.