Is ExxonMobile Starting to Think?

I knew they’d be the last oil company to say anything remotely green and I have to admit a huge dose of skepticism that they really mean it just yet – but – on the front page of toady’s Wall Street Journal (I tried to scan it but technical difficulties) is a full color advert proclaiming ExxonMobil’s intention to “working to reduce emissions for cars, trucks, and buses”. The ad goes on to say that the companies efforts could improve fuel economy 30% across the nation.
It’s just an advertisement, but I’m actually quite blown away as it’s by far the most proactive statement I’ve ever seen the old curmudgeon of a company utter. Are they finally starting to feel embarrassed by their stubborn myopia? Did today’s awesome press conference by captains of industry rub off on them? Are the right people inside the company finally being listened too? Or are they just making a teeny tiny effort to test the waters?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.