Realigning Incentives in India

This is somewhat tangentially related to business but it demonstrates the kind of thinking that needs to be done in order to address the environmental and social problems both business and society face. Recognize a poaching problem in India. Then, instead of rounding up poachers at great expense and at great cost to an impoverished society that is more concerned with putting food on the table than protecting resources, hire the poachers to be guides for tourists. Suddenly incentives are reversed, the former poachers enjoy a more lucrative and legal livelihood, educational interaction happens on all fronts, and the wilderness is saved! Tah dah! Watch this little National Geographic video for more.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.