This is somewhat tangentially related to business but it demonstrates the kind of thinking that needs to be done in order to address the environmental and social problems both business and society face. Recognize a poaching problem in India. Then, instead of rounding up poachers at great expense and at great cost to an impoverished society that is more concerned with putting food on the table than protecting resources, hire the poachers to be guides for tourists. Suddenly incentives are reversed, the former poachers enjoy a more lucrative and legal livelihood, educational interaction happens on all fronts, and the wilderness is saved! Tah dah! Watch this little National Geographic video for more.
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Realigning Incentives in India
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