WSJ: Industry Cedes Ground? Really?

climate55.jpgI enjoy reading the Wall Street Journal on a daily basis, but sometimes it really seems like a stodgy old rag – today’s front page headline was a response to yesterday’s press conference by 10 leading companies urging a more proactive stance on climate change on behalf of both government and industry. The Wall Street Journal’s headline was: “In Climate Controversy, Industry Cedes Ground”. (Reprinted here)
Although the article does acknowledge that some companies “see a lucrative new market in clean-energy technologies” the vibe of the article, and the headline in particular, is that industry is somehow “losing” and that there remains a “controversy” over climate change. Indeed there does remain a certain controversy over precisely how to go about addressing climate change from the perspective of industry, but the verdict has long been in that most proactive steps to address climate change will be very good for both industry and economy in the long term. This is partly because the alternative may be collapse, but more so because addressing climate change means doing things more efficiently, and thus more profitably. The only missing ingredient is the right political and legislative climate to favor efficiency instead of a climate that subsidizes waste.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.