“EcoHangars” Improve EcoEffectiveness of DryCleaning

In all honesty, the idea of yet another ad in my face makes me cringe a little bit, but I have to hand it to the makers of the EcoHanger, that they’re onto a pretty neat idea – provide dry cleaners with free hangers to replace the rather wasteful metal hangers they always send you home with. The catch – the hangers have advertisements on them. They’re also made of biodegradable recycled paper. Here’s the site.
Of course, I don’t see anywhere on their site that mentions that 100% recycled includes post consumer content – the only real definition of recycled. There’s also not much explanation of exactly what the ink in the ads is made of. And with a useful shelf life of just 8 weeks, they won’t be replacing real hangers any time soon. But still, probably a better option than the wire version. If only looking at those ads would reduce my bill… hmm..
via springwise, thx Jamie!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.