Despite recent controversy about whether or not carbon neutrality is all it’s cracked up to be, Yahoo is going carbon neutral and that’s a good thing. Yahoo will invest in a variety of projects in renewable energy and other “greenhouse gas reducing” activities. Obviously such things are only a first step toward real eco-effectiveness, but it’s an outstanding move for Yahoo that will pay off, not just for the company, but for parties all over the world.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster