Yahoo Goes Carbon Neutralby Nick Aster on Wednesday, Apr 18th, 2007 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Despite recent controversy about whether or not carbon neutrality is all it’s cracked up to be, Yahoo is going carbon neutral and that’s a good thing. Yahoo will invest in a variety of projects in renewable energy and other “greenhouse gas reducing” activities. Obviously such things are only a first step toward real eco-effectiveness, but it’s an outstanding move for Yahoo that will pay off, not just for the company, but for parties all over the world. Nick Aster is a new media architect and the founder of TriplePundit.com TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis. Follow Nick Aster @nickaster 2 responses Congratulations to Yahoo for trying to be carbon free. Yahoo might be the world’s second carbon free search engine if they succeed in doing what they are planning. The world’s first search engine is Picsearch who launched its environmental program a month ago. You can read more about Picsearchs carbon free search here: http://www.picsearch.com/menu.cgi?pl=en&item=PR_20070322 Best Regards Carl Sarnstrand firstname.lastname@example.org Picsearch Business and IT make an serious effort to cut GHG emissions and tackle climate change. Most of companies approve the global struggle and try to show a way of struggling. Well,basically, They said it & wrote it, but in reality it is not the same. I live in London and I was in covent garden last saturday evening, just next to yahoo offices and lights were still switched on……. I don’t think the solution is only advertising our green touch. We want action! Comments are closed.