Having been thinking about “Green” for a long time, I’ve been very concerned lately about the idea that we’re in the midst of a bubble in terms of public awareness of environmental issues. If I were Alan Greenspan I might be calling for a ‘cooling of an overheated economy’ – the fear is that people are jumping on this bandwagon without much of a clue and that if any number of things, like a crash in oil prices, were to happen then interest would evaporate like just another fad…
But when you look specifically at the greening of business, you get a much different story, with a much rosier future:
Joel Makower’s excellent piece the other day sums it up: Green Business, as a public interest, may have appeared seemingly overnight in the media, but the principals and practice behind it have been decades in the making. Makower points out ten important points, summed up by: “The environment is now being seen increasingly as a potential value-add, not merely a cost to be minimized.”
And, I might add – doing things “greener” will be even more critical in the developing world as resource availability (including fresh water) becomes more of an issue. The US has barely begin to have the problems that are already plaguing India and China. If companies from those regions learn to do things in vastly cleaner and more efficient ways, where does that leave the of the US?