Robb Report Goes Green?

robb.jpgThe Robb Report is a lifestyle mag for the ultra wealthy that often pushes the “tackiness” envelope well past the breaking point. Nonetheless, even they seem to be seeing green these days with the debut of an annual green issue on the horizon (it may have something to do with the somewhat more subdued Helium Report hot on their heels).
Anyway, hydrogen Hummers may still be missing the point, but improvement is still improvement and if the ultra-consumer class starts doing things a little bit greener, then everyone breaths (literally) a little bit more easily. Even if green is just another status symbol, perhaps its presence as such will instill enough sensibility in enough people to make a difference.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.