The Lazy Environmentalist Book Launches

green-chair.gifIt’s always nice to see a lot of hard work come to bear fruit. Josh Dorfman is a friend of mine and also the founder of Vivavi.com. Additionally he’s been hosting a weekly radio program called The Lazy Environmentalist which has recently become a book by the same name. It’s a pragmatic look at the realities of human nature combined with the awareness to improve the environment. To borrow from the introduction:

“Designers are saving rain forests. Fashionistas are clearing toxins from the soil. Architects are rolling back global warming. A new wave of eco-conscious activists is stimulating fresh approaches to environmental challenges. The market is their arena. Organic cotton, bamboo, and certified sustainable woods are their materials. Hybrid engines and solar power are their technologies. Stylish, high-performing products and services are their tools of change.
These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don’t always have the time, energy, or inclination to do something about it.
We are lazy environmentalists. This is our moment.”

But don’t take my word for it… check out the reviews and give it a read.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. The idea and premise of this book is brilliant, the occupations of the companies around the world are creating a sustainable future while all of the normal people in the world need to start raising their hands and working towards the goal. I hope this book builds upon the efforts of eco-sustainability.

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