The PET Bottle Glut – Looking for Solutions

petbottles.jpgNPR has a great little piece today about the destiny of the (cue Carl Sagan) billions and billions of plastic water bottles that we go though every year, the majority of which end up in a landfill.
About 23% however, do wind up being recycled into various uses, typically carpeting or other downcycled products. Interestingly the majority of this new-found raw material is shipped to China. Although it’s very interesting that China has found a way to purchase and profit from our waste, what peaks my interest most is wondering about the remaining 77% of PET bottles that are being tossed in landfills. Sound’s like a monumental business opportunity to me.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.