The Business Development Institute and PR Newswire are putting on a half-day conference in New York on Tuesday, July 24th that will feature “green communications” case studies presented by corporate executives from Ford, HSBC, Interface, National Geographic, and the U.S. EPA. If you can’t be there in person, sign up to view a free webcast of the event. The agenda sounds interesting: HSBC will discuss its 5-year, $100 million Climate Partnership program; Ford will describe its marketing and communications strategy for the Escape Hybrid; and the director of marketing for the U.S. EPA Climate Leaders program will talk about its successful marketing plan.
Case Studies for “Green” Corporate Marketers
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
- Travis Noland
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Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
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