CNN Article Moves Green Even More Mainstream

solarIndia.jpgHave a look at this article on CNN: “Solar Power Makes Tiny Village Beam“. It’s a fantastic story featureing not only environmental progress, but human happiness and bottom of the pyramid economic progress. But if you spend any time reading TreeHugger, this blog, or many others, the story isn’t a whole lot unlike the dozens we dig up every day.
What makes this one significant is that all afternoon it’s been the featured story on the CNN front page. What’s going on? Either there haven’t been any terrible disasters lately, or some editor has finally taken a big leap and grabbed a typical 3P/TreeHugger piece and brought it to the next level of mainstream consciousness. This can only be good for all concerned. What’s next?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.