Junk Food Thwarts Pepsi – Nestle MegaMerger

junkfood.jpgAccording to the Wall Street Journal, PepsiCo’s dependence on junk food for the bulk of its sales was a primary factor in derailing Nestle’s intent to merge with the company. Nestle manufactures a fair amount of junk food too, but is not as dependent on soda and chips as a cornerstone of its business and feared that taking on such things would undermine their stated mission as a “healthful” company. Given the rising interest in eating more healthy around the globe, this probably makes good business sense too.
Of course, this leaves Pepsi holding the bag of chips…

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.