Pepsi Bows to Pressure, Labels Aquafina “Public Water Source”

aquafina.jpgAlthough I’m partial to a bottle of Pelegrino from time to time, I generally eschew bottled water as basically a gimmick. Much of it is, after all, literally tap water. PepsiCo’s major bottled water brand, Aquafina, is indeed tap water, and will now state it’s source on the bottle.
The change in labeling (somewhat subtle though it may be) is a direct response to Wednesday’s “Pepsi Call-In Day” by an organization called Corporate Accountability International. The activist group has been pressuring Pepsi and other bottled water manufacturers to state clearly that, despite the alluring mountain peaks on the bottles’ labels, the water is in fact municipal tap water, perhaps lightly filtered at best. Their website ThinkOutsideTheBottle.org sums it all up.
I applaud Pepsi for responding to these reasonable demands and suspect that they’ll earn some kudos for the move from many sources. Perhaps they’ll make a Pepsi-branded water container that you can fill up at your own tap and carry around?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.